brand development index

brand development index
сокр. BDI
марк., стат. индекс развития марки (показатель продаваемости товаров данной марки в определенном районе страны; рассчитывается как отношение процентной доли национальных продаж товаров данной марки, приходящейся на данный район, к процентной доле населения этого района в общем населении страны)

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abbrev.: BDI brand development index индекс развития "брэнда": отношение удельного веса продаж данного товара в данном районе в суммарных продажах в стране к удельному весу населения района в населении всей страны (напр., если 15% всех продаж приходится на район, представляющий 20% населения страны, то индекс равен 75).
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индекс распространенности товара данной марки

Англо-русский экономический словарь.

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